Islamic Book Fair 2022 dan Generasi Muslim Muda

Oleh: Misno bin Mohamad Djahri

 

Menghadiri Islamic Book Fair di Jakarta Convention Centre Jakarta Tahun 2022 memberikan energi baru untuk menulis dan melihat masa depan Islam khususnya di bidang literasi. Walaupun hampir setiap tahun hadir dalam pameran ini namun selalu ada semangat baru ketika hadir dan menikmati suasananya. Pameran buku Islam yang telah memasuki kali ke-20 ini memberikan pandangan baru tentang literasi khususnya setelah pandemi. Karena saya menghadirinya pada hari biasa maka pandangan yang paling banyak adalah anak-anak sekolah yang secara rombongan hadir dalam pameran tahunan ini. Tapi justru ini memberi inspirasi mengenai perkembangan buku Islam dan generasi mudanya.

Pelaksanaan pameran buku ini memang singkat yaitu dari 3-7 Agustus 2022, syukurlah saya dapat menghadirinya pada hari kedua yaitu Kamis, 04 Agustus 2022. Hanya selang satu hari setelah mendengar kabar berita adanya Islamic Book Fair maka saya langsung menyusun rencana agar bisa ke sana.  Sebenarnya setiap hari kamis ada agenda rutin yaitu rapat akademik, namun pekan ini oleh pimpinan ditukar menjadi hari Jumat. Maka ini menjadi momen istimewa untuk bisa hadir ke sana. Tanpa diduga juga murid dan sebagai teman dari Malaysia datang ke rumah dan silaturahmi setelah sekitar 2,5 tahun tidak berjumpa. Maka setelah ngobrol Panjang lebar mengenai berbagai aktifitas dan kejadian di Indonesia dan Malaysia kami merencanakan untuk datang ke Islamic Book Fair 2022.

Akhirnya pagi hari saya bersiap ke Jakarta, menggunakan motor kesayangan saya meluncur menuju ke Terminal Baranangsiang Bogor. Setelah menyimpan motor di tempat parkir belakang terminal, maka saya berjalan ke depan menuju Jalan raya Pajajaran. Suasana terminal yang masih belum berubah, bahkan di bagian belakang tampak lebih kumuh dengan bangunan lama yang sudah mulai rapuh. Sementara di bagian depan hanya beberapa bis besar yang jumlahnya semakin berkurang, hanya jurusan Bandung, Bekasi, Tangerang dan Terminal Pulo Gebang Jakarta. Mungkin masih mengalami dampak pandemic hingga terminal tidak begitu ramai dengan calon penumpang.

Setelah melewati pintu terminal saya berjalan ke bagian barat dan melewati jembatan penyeberangan di bagian kanan terminal. Kesempatan melewati jalan raya Pajajaran saya gunakan mengambil video pendek untuk konten Youtube sekadar buat kenangan. Selanjutnya menuruni jembatan penyeberangan dan menunggu di halte bis depan Gedung Alumni IPB. Insting menikmati suasana jalan dan memperhatikan manusia tetap tidak berubah, angkot (angkotan kota) yang berseliweran di depan halte memberikan suasana khas Kota Bogor. Tibia-tiba seorang wanita tua mendekatiku dan berucap lirih “Pak saya ma uke Cimahpar tapi kehabisan uang, bisa bantu gak pak” suaranya tampak memelas. Wanita tua itu memakai pakain hitam dengan kerudung warna hitam yang sudah memudar, dengan tas kecil di Pundak bagian kanan tampak lusuh dengan raut muka yang penuh duka.

Entah karena saya “pelit” atau karena tahu modus wanita tua itu maka saya hanya mengucapkan maaf tidak bisa bantu. Kemudian Wanita itu mendekati seorang laki-laki muda yang duduk di bagian kanan saya, tanpa banyak cakap laki-laki baik hati itu memberikan dua lembar uang 2000-an. Terdengar Wanita itu menggerutu dan bertanya ke saya “Ini berapa ya…” katanya. Saya jawab “Itu 2000 nek”. Kemudian Wanita itu memasukan uang itu ke dompetnya dan berjalan ke bagian kanan lagi halte mendekati seorang laki-laki lainnya. Mungkin karena tidak mendapatkan apa yang dia inginkan kemudian ia berjalan dan memberhentikan angkot. Nampak dia bertanya kepada sopir angkot, namun tidak jadi naik dan mundur kembali, menyetop Kembali sebuah angkot dan akhirnya dia naik angkot itu. Ah… mungkin saya terlalu buruk sangka atau terlalu pelit adanya hingga tidak memberikan sepeserpun uang kepada wanita tua itu.

Sambil menunggu teman yang bawa mobil datang, saya mengetik dengan menggunakan Hp karena untuk membuka laptop akan merepotkan. Alhamdulillah, selesai juga satu tulisan dengan judul “ASWAJA yang Terdzalimi” dan saya unggah di blog saya. Tidak lama kemudian teman yang ditunggu-tunggu datang, kemudian saya naik dan mobil meluncur cepat menuju Jakarta. Perjalanan dihiasi dengan diskusi dan obrolan seputar buku, isu muslim terkini hubungan Indonesia dan Malaysia hingga candaan yang membuat perjalanan tidak terasa telah sampai ke JCC, Jakarta.

Memasuki Kawasan JCC disambut dengan berbagai umbul-umbul yang memuat kegiatan di komplek senayan ini. Islamic Book Fair 2022 adalah salah satu kegiatan yang mendapat tempat di kalangan umat Islam. Saya dan teman turun tepat di depan pintu gerbang pameran, smenetara sopir membawa mobil ke tempat parkir. Sempat mebuat video pendek di bagian depan pameran yang sudah penuh dengan pengunjung khususnya anak-anak, kemudian membeli tiket seharga Rp. 15.000 per orang untuk umum dan Rp. 10.000 untuk pelajar. Sebenarnya sedikit mengganggu ketika harus membeli tiket untuk pameran buku seperti ini, namun karena biaya sewa di JCC juga cukup mahal dan tidak tertutupi oleh sewa konter oleh para peserta pameran maka panitia menetapkan biaya tiket masuk. Terlihat di bagian depan beberapa tulisan yang mewajibkan mengikuti protokol kesehatan; memakai masker, mencuci tangan dan menjaga jarak. Saya juga mengenakan masker dan Sebagian besar pengunjung di bagian depan juga memakainya, namun ketika sudah masuk di dalam maka sebagian besar membuka maskernya dan tidak lagi menjaga jarak. Bahkan pada lorong food court suasananya sangat padat hingga harus berdesak-desakan untuk antri beli makanan. Demikian pula lorong arah menuju ke tempat shalat dan tempat wudhu. Begitu banyak pengunjung hingga di sana-sini sudah tidak ada lagi jaga jarak, bahkan banyak yang saling berdesak-desakan.

Mayoritas dari pengunjung adalah para pelajar yang datang secara rombongan, hal ini nampak dari pakaian seragam yang mereka pakai. Demikian pula ada acara cerdas cermat yang antar sekolah yang diadakan di panggung utama pameran. Nampak dari muka mereka kesan bahagia dan menikmati pameran ini, ada yang antri makanan, berkerumun di berbagai stand penerbit buku, ada remaja putri yang memilih-milih hijab di stand pakaian hingga yang duduk di lantai sambil bercengkerama di antara mereka. Intinya mereka sangat menikmati pameran buku Islam ini, selain bisa wisata literasi tentu saja dapat keluar sekolah dan melihat banyak suasana baru di luar sekolahan.

Islamic Book Fair yang setiap tahun diadakan memang memberikan inspirasi dan energi bagi para penulis, book lover, pengusaha penerbitan dan insan-insan pejuang literasi di negeri ini. Setiap tahun rombongan anak-anak datang ke pameran ini, hingga memberikan harapan baru tentang masa depan generasi ini yang peduli dengan literasi untuk mendapatkan ilmu dalam meniti jalan Ilahi. Banyak anak-anak, remaja dan pemuda yang datang ke pameran buku Islam menjadi harapan di masa depan, bahwa generasi muda Islam adalah generasi yang peduli dengan literasi. Ini tentu sangat membahagiakan dan membawa angin segar bagi kemajuan Islam di hadapan.

Semoga Islamic Book Fair 2022 serta pameran-pameran buku Islam selanjutnya menjadi pemantik bagi generasi muda kita untuk cinta dengan buku, cinta dengan ilmu hingga akan menjadi generasi muda Islam yang akan menjadi pemimpin masa depan yang cinta ilmu hingga mampu untuk membawa nama Islam sebagai rahmat bagi seluruh alam. Wallahu a’lam, Ahad, 07 Agustus 2022.    

 

The Strategy of Islamic Tourism Development in West Java Part. 3

The Strategy of Islamic Tourism Development in West Java

(Study at Kampung Dukuh and Kampung Naga)

By: Abdurrahman MBP

D. Analysis of Sharia Potentcies Tourism in Kampung Dukuh and Kampung Naga.

Based on the explanation of the tradition and culture of Kampung Dukuh and Kampung Naga earlier, illustrated that both the villages have a rich tradition and culture very much and potentially become a sharia tourist attraction. But unfortunately, this potentcy has not been explored and has not made a superior tourism to attract more tourists to visit the both tourist sites. Therefore, it needs a strategy to develope sharia tourism. And that large potentcy will not be utilized without any development strategy.

Indonesian dictionary says that strategy is a careful plan of the activities to achieve specific objectives.[1] While according to Amirullah,[2] strategy is a plan of a broad base of organizational actions to achieve a goal. Plan to achieve these goals in accordance with the company's external and internal environment. At the company's environmental, strategy is a means to achieve the company's objectives in relation to long-term goals, follow-up programs, and resource allocation priorities.[3] So the strategy is undertaken measures to optimize the resources internally and externally to achieve certain goals. Related to the development of sharia Tourism is that the strategy was to design an action by optimizing the existing potentcies for advancement in the sharia tourism in Kampung Dukuh and Kampung Naga. While "Development" is a process, method, and work to develop something for more better, perfect, advanced, and useful.[4] So the strategy of sharia tourism development is formulated as measures to preserve, promote, and make sharia tourist attraction more interesting and more developed in accordance with the principles of Islamic Sharia.

Refers to Butler`s opinion cited by Cooper and Jackson[5] on Tourism Life Cycle with the stages: Stage of exploration, involvement phase, development phase, and the consolidation phase of constitutionalism, which was followed by stagnation phase institutionalism, and the decline phase, so Kampung Dukuh and Kampung Naga are at the early stages of the exploration phase in which both sites have a variety of other potential tourist attraction that is still relatively new and existing visitors are only limited surrounding communities. Therefore, the support of all parties, especially the government, indigenous elders, and the community are expected for sharia tourism development at these two locations.

Sharia Tourism as a new term defined as tourism activities are supported by a variety of facilities and services provided by the public, businessman, and sharia compliant government.[6] The definition of "Sharia" is more on the service; and the product of travel itself becomes the point. While Malaysia's Islamic Tourism defines with any activity, event, experience, or indulgence, undertaken in a state of travel that is in accorance with Islam.[7] If it is formulated, there are four standards as syaria tourism: First, the issue of halal food (halal food), second, Qibla direction, the third, the provision of the scriptures of the holy Qur'an, and the fouth, sharia guidance to the communities around tourist sites. In addition, each treats a tourist attraction should not conflict with Islamic values, such as pornography, immorality, shirk, and so on. According to the criteria of the sharia tourism and cultural traditions as well as a tourist attraction in Kampung Dukuh and Kampung Naga is very suitable as a prior sharia tourist attraction in West Java. Before setting development strategy, it first has described the strengths and weaknesses of each location. Here are the results of the analysis:

1.    SWOT Analysis of Sharia Tourism in Kampung Dukuh:

Internal / External	Strength (S) 1.   The entire population is Muslim 2.   Indigenous head is a scholar 3.   Local tradition-based on Islam 4.   Indigenous Villages Islamic slogans 5.   Tomb of Shaykh Abdul Jalil as a place of pilgrimage 6.   Local arts-based on Islam 7.   Architectural homes, mosques and Islamic settlement pattern 8.   Islamic mores 9.   Natural scenic beauty	Weaknesses (W) 1.  Remote location in the interior 2.  Public transport is very limited 3.  The path to the location is not good 4.  Inadequate parking space 5.  Lack of tourism facilities 6.  There are no toilet facilities for public 7.  Promotion has not been done with maximal 8.  No Tourist Information Center (TIC) 9.  There is no tour guide who can explain the uniqueness of Kampung Dukuh
Opportunities (O) 1.    Global economic conditions 2.    National economic conditions 3.    Increased public interest in the city against the traditional village 4.    Community participation in preserving the culture of Sundanese 5.    Global political conditions 6.    National political conditions 7.    Security Garut 8.    Advances in technology of information 9.    Competitiveness with similar tourist attraction	SO Strategies Strategies that use strengths and take advantage of opportunities Strategy of product development	WO Strategies Strategies that minimize weaknesses to exploit opportunities Strategy of development Promotion
Threats (T) 1.    Global Warming 2.    Lack of public awareness in preserving the environment 3.    Government policy on tourism development strategy	ST Strategy Strategy to address the threat to use force. Strategy of Sustainable tourism development	WT strategies Strategies that minimize weaknesses and avoid threats strategy of Human resource development

2. SWOT Analysis of Sharia Tourism in Kampung Naga:

Internal / External	Strength (S) 1.   The entire community is Muslim 2.   Mosque as a center of cultural and religious activities 3.   In non-formal governance structures, there is Lebe who takes care of the religious. 4.   Local tradition is based on Islam 5.   Architectural homes, mosques and unique settlement patterns 6.   Strategic location and easy accessible parking. 7.   Existing Tourist Information Center (TIC) and guides 8.   The natural beauty around the site 9.   Ciwulan river	Weaknesses (W) 1.  No-maximal promotion 2.  Still lack of closed-toilet facilities for public 3.  Less well-organized existence of stalls and street vendors 4.  Traditional image of Islam that still linger strongly in the surrounding community 5.  There is no standard schedule for the traditional activities that can be promoted 6.  The attitude of people who do not want to expose the activities of indigenous 7.  Most people have not been able to feel the positive impact of tourist
Opportunities (O) 1.    Global economic conditions 2.    National economic conditions 3.    Increased public interest in the old city with Sundanese culture 4.    Community participation in preserving cultural 5.    Global political conditions 6.    National political conditions 7.    Security in Tasikmalaya 8.    Advances in information and  technology 9.    Competitiveness with similar tourist attraction	SO Strategies Strategies that use strengths and take advantage of opportunities Strategy of product development	WO Strategies Strategies that minimize weaknesses to exploit opportunities Strategy of Promotion  development
Threats (T) 1.    Global Warming 2.    Began to decrease public awareness in preserving the environment 3.    Government policy on sharia tourism development	ST Strategy Strategies that use the force to address the threats Strategies of Sustainable tourism development	WT Strategies Strategies that minimize weaknesses then avoid threats Strategies of Human resource development

Based on this table it is seen the strengths and weaknesses for the development of Sharia Tourism in Kampung Dukuh and Kampung Naga. The strengths of both these villages are:

1.     The community of both these villages is Muslim.

2.     Tradition and culture are evolving based on Islamic values.

3.     Visitors who come mainly are from Muslim.

4.     Art that developed in both these villages is in Islamic culture

5.     Prevailing customs is in a harmony with universal-Islamic values ​​

Those Forces are the basis for the development of Islamic Tourism. While the weakness of both these villages are:

1.    The awareness of tourism  from both citizens is low

2.    Traditions and customs that still believed is in the taboo that applies or should not do something at a certain time and place.

3.    Understanding of Islamic values ​​is not equaly distributed in the community

4.    Kampung Dukuh is still difficult to reach, very minimal transportation, and tourism development patterns that have not been developed.

5.    Local government policies are still lacking in disseminating the Sharia Tourism Program.

6.    Sharia tourism product developments that have not varied

7.    HRD who understand sharia is still very limited

8.    Strengths and weaknesses are mentioned to be the basis for determining the development strategy of sharia tourism in Kampung Dukuh and Kampung Naga.

E. Strategy of Sharia Tourism Development in Kampung Dukuh and Kampung Naga.

Based on the analysis of the strengths and weaknesses above can be formulated development strategies that could be implemented for the development of Sharia Tourism Program as follows:

Strategy	Strategies of Development	Strategic Steps
SO	Strategy of Sharia Tourism Product Development	1.     Regions arrangement and enhancement of Islamic sharia-based tourism facilities 2.     Implementation based on religious and cultural traditions and local sociocultural
ST	Sustainable Tourism Development Strategy	1.     Improvement of environmental quality 2.     Improving the quality of religious life and social culture Kampung Dukuh and Kampung Naga 3.     Economic development for local communities
WO	Promotion Development Strategy	1.     Promotion by the Tourism Office of Tasikmalaya and Garut 2.     Cooperation with Sharia-based Travel Bureau 3.     Procurement Tourist Information Center in the village of Hamlet
WT	Human Resource Development Strategy	1.     Increased sharia-based Human Resources 2.     Improved understanding of the values ​​of the Islamic Sharia

Development program of the SO Strategies (Strengths Opportunities) is the regional arrangement and enhancement of tourism facilities-based Islamic sharia. In addition to the implementation of the development will be conducted based on religious and cultural traditions and local social culture as a sharia tourist attraction.

Further development program of the ST strategies (Strengths Threats) is effort to improve environmental quality, enhance the quality of life of religious and social culture in Kampung Dukuh and Kampung Naga, and increase the local community's economy. The existence of tourism activities in the area should be able to improve the economy and welfare of income surrounding community.

Development program of WO strategies (Weakness Opportunities) is a more vigorous promotion by both the Department of Tourism of Garut and Tasikmalaya regency or Culture and Tourism Department of West Java province. Moreover it is should be explored in cooperation with Sharia-based Travel Agency and Procurement Tourist Information Center in Kampung Dukuh to provide services for the visitors.

Improvement of Human Resources conducted with Sharia-based human resource (HR) as well as an improved understanding of sharia-based values of the Islamic Sharia. This work can be done by making training, workshops, and deepening the Islamic materials on an ongoing basis to the tour guide specially and citizens generally.

F. Conclusions and Recommendations

Kampung Dukuh and Kampung Naga are two indigenous villages occupied by indigenous communities which until today still adhere to religious beliefs and faith. They have different traditions in the form of religious ceremonies and rituals that are conducted regularly, in addition to the architecture of houses and buildings as well as their settlement patterns are the core of tourist destinations that are sold over the years. Strategy of sharia tourism development sets out by looking at the consideration of the strengths and weaknesses in both sites.

The strength in Kampung Dukuh includes the condition that all of the religious community is Muslim; their traditions are based on Islamic values and environmental conditions favorable for the implementation of sharia-based tourism. While the weaknesses of Kampung Dukuh are located at the far inland location; so the access to the site is difficult, damaged road conditions, has not been optimized as a tourist attraction, the means of supporting such as touris information center also does not exist, and similarly, services such as tourist guides have not been held by the community or village elders.

The strength in Kampung Naga is home architecture and settlement patterns that have been recognized by the world, while the whole populations are Muslims who carry out customs in harmony with the values ​​of Islamic sharia. Its easy location to access, many traditions and customs that perfomed regularly make Kampung Naga as a place that frequented by the public at home and abroad. Its disadvantage is not optimal promotion by the related department mainly deals with Sharia Travel Program.

Development strategy that can be done for the development of Islamic Tourism Program is the development strategy based on sharia tourism product, sustainable tourism development strategy, strategy development and the promotion of human resource development (HRD) based on Islamic values.

Recommendations and suggestions from author to the West Java Provincial Government specially the Department of Tourism in Tasikmalaya and Garut are the district needs to immediately develop Sharia Travel Program in Kampung Dukuh and Kampung Naga, considering both these locations have great potential in sharia tourism industry. Sharia tourism development in Kampung Dukuh and Kampung Naga are performed as a form of protection of their religion and beliefs of local communities as well as market demand on sharia-based tourism. in its development of Sharia tourism program at Kampung Dukuh and Kampung Naga should give a positive impact on the entire community in the area of research both moral (religious values espoused) and material (increase income and well-being).

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[1] Poerwadarminton, 2002. Kamus Umum Bahasa Indonesia. Jakarta Balai Pustaka.

[2]  Amirullah, 2004. Manajemen Strategik, Yogyakarta : Graha Ilmu, page 4

[3] Rangkuti, F. 2005. Analisis SWOT, Teknik Membedah Kasus Bisnis. Jakarta : PT Gramedia Pustaka Utama, page. 3.

[4] Rangkuti, F. 2005. Analisis SWOT, Teknik Membedah Kasus Bisnis. Jakarta : PT Gramedia Pustaka Utama, page 3.

[5] Cooper, C. And Jackson, S. L. 1997. Destination Life Cycle: The Isle of The man Case Study. (ed. Lesly, France) dalam The Earthscan Reader in Sustainable Tourism. UK : Earthscan Publication Limited.

[6] Anonimous, 2012, Panduan Wisata Syariah, Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia. 

[7] http://www.itc.gov.my/content.cfm accessed on July 12, 2013.